Amoco Oil Co. has agreed to settle U.S. Federal Trade Commission charges that its advertising campaign for Crystal Clear Amoco Ultimate gasoline carried unsubstantiated claims regarding engine performance and environmental benefits. Without admitting guilt, the company signed a consent agreement under which it will not make claims of performance or environmental benefits for its gasolines without scientific evidence to substantiate them.
Amoco Oil Co. has agreed to settle U.S. Federal Trade Commission charges that its advertising campaign for Crystal Clear Amoco Ultimate gasoline carried unsubstantiated claims regarding engine performance and environmental benefits.
Without admitting guilt, the company signed a consent agreement under which it will not make claims of performance or environmental benefits for its gasolines without scientific evidence to substantiate them.
An Amoco spokeswoman said the company gave FTC thousands of pages of documents to prove claims made in the ads, which ran in 1991 and 1992. She said, "We are very disappointed the FTC did not agree with our position. We believe our ads and the claims made in those ads were substantiated."
The FTC complaint alleged Amoco failed to substantiate claims that because Amoco Ultimate is refined more than other brands, it delivers better engine performance and environmental benefits, and the clear color demonstrates its superior engine performance and environmental benefits compared with other nonclear, premium gasoline brands.
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